Effect of email marketing

Why you should be using email marketing?
In fact, there are a lot of reasons why you should be using email marketing – engaging your existing customers and gaining new ones, in addition to other visible benefits. By avoiding these marketing mistakes, you will put yourself ahead of your competition.

1. It’s Cost Effective

When considering email marketing versus direct marketing, email marketing has amazing benefits as far as being cost effective. A direct marketing campaign can run you thousands of dollars for one printed newsletter, whereas email marketing costs nowhere near that much. Plus, e-mail marketing is targeted – which means you can contact only the customers you know are interested in what you have to say, and build brand loyalty by providing useful, relevant information in every e-mail you send out.

If you are looking to manage your marketing budget and get more bang for your buck, then email marketing is the way to go. Plus, email newsletters are normally quick and easy to set up – and no postage fees will apply.
Start building your listing by adding a newsletter signup box on your website.

2. You Can Track Data

Track data

With email marketing, you are able to track all sorts of data that can help you not only run your business more effectively, but see how your email marketing campaigns are doing. For example, you can see at a glance how many people open your email; how many people click on links you are placing in that email, as well as the number of conversion (i.e., sales) that are a result of your email marketing campaign.
You’ll also be able to track which customers have forwarded your emails, unsubscribed to them or marked them as spam, so you can see how your emails are being received and whether you need to change them in order to avoid the dreaded spam filter. This data will help you figure out which types of content work best for your customers.

3. You Can Automate your Campaigns

Automate your campaigns

Unlike direct marketing, email marketing can be automated, making it easier for your company to schedule emails months or weeks in advance.
This can be an incredibly useful feature, especially if you offer seasonal sales or promotions or other events that are already planned for the year. With email marketing, you can set up your email newsletter in advance and schedule them to be sent out on a specific date to let your customers know about your sale or promotion.

4. It’s Immediate

Whereas other marketing tactics require you to wait for results, email marketing is immediate. Your emails are sent instantly to the subscriber, and you don’t have to wait days or weeks for a direct marketing campaign to reach them, or wait for your potential customer to find your website through banner ads or blog posts.
Plus, if you take the time to include relevant, well-written content in your email newsletter, you are helping build a relationship with your subscribers, thereby increasing the chances that they will turn into customers or that your current customers will remain loyal to your company.

5. It Can Boost Sales

One of the most important reasons your company should be using email marketing is because it can boost sales. Now, you don’t want every email you send out to be a spammy sales letter – but you can use email marketing to your advantage without sounding like a generic sales pitch.
For example, you can email subscribers when you have special promotions or discounts going on. You can even send customers special coupon codes to entice them to try your company’s products or services, or offer loyal customers a special gift just for them. No matter how you do it, email marketing can effectively boost your sales in a measurable and time-tested way.
Despite its un-deserved status as spam, email marketing is a highly effective way to not only engage current customers, but help gain new ones as well. Any company who wants a cost-effective, proven method to help build customer relationships and boost sales should be using email marketing on a regular basis – it is that simple

You have heard of email marketing repeatedly on the internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communications, targets specific key markets, and is both cost-effective and environmentally friendly. But what exactly is email marketing and how does it work? How is an email more effective than a radio spot or television advertisement and why should a business spend the time to maintain an email list?
Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.

There are several examples of email marketing campaigns, starting with a welcome email that thanks that new contact for opting in to your subscription. Welcome letters can not only give valuable information about your company, they can also request key information about your new client, helping you put the person in the correct categories for future marketing efforts. Additional email campaigns include sending out announcements on products or services, a newsletter regarding your company and/or products, coupons for future purchasing and much more. Every email you send out should have company information on the bottom, giving potential clients a chance to learn more about your company as well as ‘opt-in’ to get future emails. Incentive programs that give members a ‘promo code’ to collect discounts on purchases also allow you to monitor the effectiveness of your campaign as well as what your contacts are interested in.
With the help of email marketing software, email marketing is an effective way to not only reach your target markets but also to stay connected with your purchasing base. Through efficient use of email marketing, you can retain current clients while also targeting new markets. You can easily monitor how effective a marketing campaign is, and see that your return on investment is substantially higher than with other, more traditional, marketing campaigns. Let the internet help guide your customers to you again and again with an effective email marketing campaign.
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.